Mktg 3000 Essay Example | Topics and Well Written Essays - 500 words

Mktg 3000 - Essay ExampleThis characteristic is extremely captivating because advertisers can target customers when they be driving near their store location. A lot of consumers in the States argon impulsive buyers and receiving ads into their cellular has personalized psychological effects that can push a sale. This proficiency of mobile advertisement is referred to as location establish advertisement. It is currently commonly used in japan and Europe. Mobile advertising has had a greater impact in Asia than in the United States. There ar companies that are capitalizing on this new niche marketing method to attract new mobile customers. NearbyNow and GPShopper are both offering text messages services that allow the mobile user to search the shoppers of stores for prices and inventory (Plunkett Research). The press forward of G3 and G4 networks has increased the capacity of cellular phones to connect to be able to surf the internet at really fast speeds. Smart phones also have t he ability to generate tremendous graphics. New smartphones with windows technology are so advanced that the phone can play Xbox games. The graphics capabilities of the phones can be used by marketers to generate very attractive advertisers. One of the advantages of mobile advertising is that marketing campaigns can be created based on the profile of the mobile users.