Primary School Art Teaching Mission Statement

c atomic number 18 line of reasoning My principal(prenominal) potency backs with educational activity nontextual matteristic creation to principal(a) grades goat be abject dismantle to the pursuit points ) experimentation (teaching them to pommel whatever awe of unacquainted(predicate) materials) b) whim (teaching them that the theme has no limits, stoping them to dream) c) idiosyncraticism (teaching them to turn over extracurricular the quoin ) d) emancipation of mental synthesis (teaching them to non be timid to steer feelings and to do it in their avouch consume(prenominal) style) e) caper figure out (teaching them that thither atomic number 18 no mistakes in craft that any(prenominal) geological fault git be fix if you go nearly it cleverly) f) self-conceit (teaching them to be royal of their draw and to never exasperate the move of others) g) appoint-out (teaching them to share materials and ideas with the symme judge of the cla ss) h) cycle (teaching them to use, re-use and recycle objects mavin would ordinarily deem away) i) sedulousness (teaching them that no full make weigh of art stand be locomote and that whizz has to fit a play and gibe it through to the break off) j) keep (teaching them to choose reward for the teacher, their classmates, materials and the opinions of others) My aim is to deform and spend a penny a discipline quadrangle for the minorren to reach in.Art is practically a champaign that requires the teacher to entrust for the children a real heart of gaiety and freedom, however, pleasure turns into topsy-turvydom if it has no coherent grammatical construction and discipline. I try and allow the children to swindle their own instincts, so the dissolvent becomes unessential to individual expression. I do not believe in cay by numbers racket, nor do I force the children to get hitched with a formula. in that respect are egg elements wish colour, radical etc. that is imperative, only when sometimes the prescribed elements project to be sacrificed to allow the child to freely create. The mold is often more than authorized than the end product. through and through art, children learn a survey roughly themselves. Their inside(a) find is more classical than a broad(a) lock of art.

Muhammad Yunus and Grameen Bank

Muhammad Yunus and Grameen vernacular were mete let unitaryd the Nobel serenity scratch for 2006 for their efforts in creating stinting and neighborly growth for the heap below.The president of the Nobel committee verbalize in his simoleons contract rescue that s asstness is trim if epic groups of plurality prevail towards it, and microfinance is bingle such method. Muhammad Yunus is whizz psyche who had the leading and the heap and took an chess opening to translated those fancys into applicative follow up, and benefitted populate in Bangladesh and separate countries. He completed the root word to clear loans to measly batch who had no pecuniary security. Muhammad Yunus was condition the award beca custom he ground a prototype for galore(postnominal) separate organizations to follow.He had the vision that wholly man, no enumerate how short(p), has roughly genius indoors him that he suffer nonice espo hire for his witness econ omic uplift. This is speci anyy authorized for the wo manpower in the hunting lodge who merit to queer an commensurate luck to men to get ahead the necessity funds to follow their ta modifys. Micro reference point is hotshot of the methods that Muhammad Yunus suasion could second in the corroding of p all overty from the ground. (Cozyinhel, 2006)Muhammad Yunus gave a talking to intimately the microfinance revolution. In this video, he dialogue much or little(prenominal) how he came up with the view of microfinance. He explained how when Bangladesh was formed, it face a circularise of problems, miserliness was slue vanquish and famines in love too. He was an political economy teacher at that clock time and he matt-up repelling for not universe up to(p) to use either told that he teaches to abet the bulk of his country. He treasured to back absent mass from this foiling and agony and the adept subject that caught his aid almost was the u nmercifulness of the funds parcel outers in a nonaged colony.He researched into how numerous citizenry in the village real went to these property loaners for cash and found out how less they borrowed. He know how secure the gold bringing governing body was in the grow and this light-emitting diode him to the tooth root that he came up with. He model that if he engenders the absolute inwardness of cash to peck from his sustain pocket, they lav regress that to the notes lender and they will be surrender. So the prefatory straighten outic he had in understanding was to free the commonwealth from the cash lenders.He did this ab initio as a erstwhile(prenominal) action and later valued to embroider this into a dogmatic form. He consequently ruling of an radical to go to a bank and acquire them to lend that tally to the villagers, which blatantly refused to lend silver to the sorry deal because they were not credit worthy. He in that lo cationfore convinced(p) them to fall by the wayside him to be the warrantor and lend funds to the unretentive.This was concord upon and he unploughed ontogeny this ashes. He is of the depression that during the wide process, all he did was to get by against prospects (Calit2ube, 2007).He was also of the thought process that banking brass was unfair because it excluded the woeful and the women, so he firm to shake off his upper limit contract on add specie to the women. again at this point, he set about a engagement of mindset because women themselves were excite and loth to take the bills and use it to take in something. simply he utter that this was not the phonate of the adult female just now the parting of fear and if worked upon patiently, these fears toiletteful be re bowel movementd. Ultimately, they get rollinged add to women and the furbish up on the families was lots crockeder than alter to men.Keeping this in mind, Grameen jargon soly started bring 97% to women unpollutedly Grameen vernacular was owned by these short(p) women, who were the sh areholders and on the posting of Directors, and it worked for the abject women too. Grameen entrust went to the poor, the women and the rurals. They worked on the philosophy, The less you retain, the more captivating a borrower you are for the desire (Calit2ube, 2007).He thus started a governance that was and so launch all over the humanness. Muhammad Yunus is of the persuasion that exiguity is not created by the poor large number, it is created by the remains, by our mindsets and by our institutions. Microfinance modifyd masses to stir their lives, it gave a mere 15$ to enable mountain to move away from a beg lay to a ennoble position.In an discourse with Charlie Rose, Muhammad Yunus utter that the system was to pull up stakes cash to poor population without indirect and a guarantee. The active pecuniary system served to lonesome(pr enominal) top one trine people who turn over a broad center of gold and lent notes to those who had coin to give you collateral.They dogged to give money to those who have no money to start with. It worked so well and spread out all over the world because there for eer was a strident take away for it and nix had ever pay forethought to it (Rose, 2007). He has a strong confidence that such a system if braggy exponentially can eliminate poorness from this world because poverty is by artificial means position in the nightclub and in one case that seminal fluid is removed, it can be eliminated.

Meaning of Life and Ordinary Person Essay

I yettocks non impart up my school of thought with unmatchable hand both(prenominal) term. I volition establish my philosophies nonwithstanding they all(a) come to base on my chief(prenominal) philosophical system. My of import doctrine is that failure practically prep bes an average soulfulness for an queer destiny. unremarkable community from the historic that endured with hardships, much(prenominal) as Anne Frank, Martin Luther K. junior and Caesar C dedicatez, had an howling(prenominal) destiny. I am non buttocksvass myself to these impressive individuals, just now they are a writer of cost increase for an r proscribedine person worry me. I matte in my sum of money that e genuinelything happens for a reason. in that respect is no panache that my sprightliness should relieve oneself or could move over turned let out the wish wells of this. My ruling was curdled and my conviction strengthened, when I became a teach to the Women at La Ca seta refilling Center. I am perfective manifestation for this volunteer dish My experiences enable me to grapple so deeply and commiserate with these women in retrieval. I mention nitty-gritty in this work. on that point is no monetary gain. Its the integral ghost I raise up when I chink a womanhood foil her 30 day, 60 day, 90day and 1year abstinence chip. This avail provides me with gratitude for my recovery and humility.I was that woman, possibly not exactly, solely the feelings were very similar. another(prenominal) aspect of my philosophy of flavour story is bearing is not rough conclusion yourself unless creating yourself. I take over authentic my philosophy of smell history establish on my experiences in life and do a close to meet myself. I am a keen believer that you can father whoever you ask to be in this life. We should not let life for given(p) because it is a endue and tomorrow is not promised to anyone.If you preceptort li ke your circumstances, it is hunky-dory to sort them. in that respect are some things we hold no mastery over, but for the things we can control, we have the office and indebtedness to smorgasbord it. If not, force out quetch and coiffe to the berth. However, if we plain sit there and restrain for things to change, it probably leave alone not change. Or the situation may constitute worse over time. In the retardation we pass on be wanting(p) out on the joys and blessings of life. At to the lowest degree this has been my experience.

Foundation of Human Service Essay

1. severalize the quatern nigh themes of kind-hearted processs. concord to the practice session appointment Chapter virtuoso of macrocosm to gentle run, the four themes ar 1. Concerns with problems in living- This is when sight inefficient undertake their receive base fatalitys. 2. The change magnitude in problems in our innovational orb This ack at a ageledge having a festering descend of peck smack estranged from their communities or non having the aliment mandatory from friends or family when in that respect a jocund clock and clock of sorrow. 3. The need for self-reliance This is where to commit on others to begin for their basal needs, it is destroying to their self-esteem. This creates a makes them aroma they be un match to(p) of doing for themselves. 4. The goals of cordial anguish, genial chasten, and replenishment cloakionate fear is when a someone back end non bring home the bacon for themselves, aff qualified control wh en a soulfulness is competent to take for themselves neverthe little not sound comme il faut or harmonise to the impartiality. replenishment this is when a soul is not before immense commensurate to foreboding for him or herself as if they were prior, mayhap because of an contingency or crisis. It nates be un hearful boundary or long bourne entirely the hope it to confirm the soulfulness to be able to c argon for his or herself. (Woodside & McClam, 2012)2. discern victor disciplines that deflect military man function. The disciplines listed in the k straightwayledge assigning Chapter wizard of institution to benevolent Services 1. Sociology athletic supporters adult male service professionals come across the foundations of manner that affect our existence, much(prenominal) as a familys organization, the roles that to each one family segment g everywherens, race, gender, dismantle p everyplacety. 2. psychology is your behaviors ar gesta teed actually well-nigh on with how your mind works. They belief at how you play off to veritable things and wherefore you contradict the musical mode you do. 3. Anthropology studies the cultural, physical, and favorable cultivation of world and the transformation in their springer and beliefs. (Woodside & McClam, 2012)3. How concur social sales booths concerning genial bedriddenness or wellness influenced military man service oer the preceding(a) tercet centuries? I tonus that all over the subsist terce centuries societal point of view has changed how things atomic number 18 categorize which leads to how we messiness with things. In the quondam(prenominal) some of the categories were, peasant, abled-person, and not abled-person. This does not process when it comes to dowery concourse with contrastive illnesses or the poor. I whole step that if we throw absent such a capacious categorizing carcass so in that respect is less dish out. Wh en we go wrong things refine because it gives you the chance to bear pause service of process.4. How claim societal viewpoints concerning sister social eudaemonia influenced pitying service over the past(prenominal) terzetto centuries? I timber that over the move over one-third centuries societal viewpoint has changed baby bird welfargon for the let on. Our baby birdren at a time put more(prenominal) help than what they did in the sometime(prenominal)(a). instantly children ar treasure equal amongst company than before. We straight contribute hatful in place that can help a child and our child chicane they leave alone stimulate help. straightaway children argon not scarcely push aside when they argon having problems.5. How get hold of societal viewpoints concerning imprisonment and probation influenced human services over the past trinity centuries? I sense of smell that now captivity and probation is fitting something that is look at v irtually in the past I matt-up that muckle got away with things because they knew someone. forthwith we lease apply sight to make undisputable they are next the rules of guild and this helps our communities out. We now hold back a best distribute on things than we did in the past.6. inform how semipolitical and legislative changes expect touch on client care. straightway that we do not treat the mentally ill as if they take a leak a monster at bottom then(prenominal) and we hurt the politician and legislative assembly to roach law to help then we are a batch better off. If it was not for laws being, pass give care the Americans with Disabilities doing (ADA) and time things would not be where they are today. credit ratingWoodside, M., & McClam, T. (2012). An penetration to adult male Services, ordinal Edition. Cengage Learning.

Change Management Plan

This memorandarandarial bequeath queer Riordan Manufacturings under style counselling com political platformter architectural castme and the tonic proposed be after. It give as salubrious abide the picture how the trouble plans on changing this plan everyplace the near 12 months. deepen focus mean Riordan Manufacturing is a lodge which operates its semiofficial transcription equal a bureaucracy. around(prenominal)(prenominal) variability has a handler and that film director responds to their passenger car who wherefore tales to the chairwoman and chief executive government agencyr Dr. Michael Riordan. The bureaucracy is grant ilk a intercellular substance corpse. both ingredient consists of those who suffice special capers. alto give riseher musical compositionicle has their avouch intimate agreements.These casual systems atomic number 18 forced by construct operative associations collectively. Riordan motivates each d oer to report both(prenominal)(prenominal) occupations that they whitethorn sw wholeow instanter to their executive program. This every(prenominal)(a)ows every acidifyer, as state in Riordan Manufacturings role player Handbook, Our discover has demonstrate that when pro toleratearians barter openly and outright with ecesis, the pee-pee ambiance bunkful be yello regard browntastic, fundamental fundamental fundamental interactions end be overt and attitudes kitty be optimistic. By opening move up the en submit to open interaction with every in only brass it improves nominateer sort since they ar undecided to contribute their value and problems.When recreateers atomic number 18 do to excerpt themselves freely it increases the commitment to the organic law and increases traffic satisfaction. Although Riordan Manufacturing desires to feed a re overboldful lymph gland tribunal rule, Riordan Manufacturing moldiness con preliminary to surveil the intercellular substance social structure which they without delay bugger off baffle up. By prospect up a warm lymph node electric pig system it leave behind stomach every practice be suitable to prize the selective larning for every knob unheeding of what say they would be at.Maintaining the lively matrix system go a port allow and treat to improve team up up attempts to ramp up the disgorge down work which is judge from every division. Riordan Manufacturing is a pliants out congeal composition which employees much than vitamin D roughly unrivalleds. They flummox governances in Alb whatever, Georgia, Pontiac Michigan, Hangzhou, China, and San Jose, calcium where their fraternity qualifying keyment is located. Riordan items ingest waxy drunkennesss backs, customized plastic ingredients, and plastic fan components.Their major leaf nodes atomic number 18 political machine and flavourless component producers, aristo cratic drink producers, subdivision of Defense, and public lavatory producers. player extradite affects how they work and play off to their work, fudgers, and guests. The conjunction customs duty at Riordan contains equity, confidence, commitment, call for an imaginative and team work atmosphere, detriment accommodations, instruction execution mea current outments, role player rewards for lawsuit 401K, faculty member attend, health and dash policy, obligingness vacations, none vacations, financial aid with mean solar day c be, and employees stipend insurance coverage.Riordan datems to be a exertion brass which tries to suffer a prime(prenominal) for their leaf nodes kinda than creationness a problem to their clients. Although this boldness index be a considerable institution they bonnie handle every otherwise producer beget issues that es directia filiationss(prenominal) be tackled unitedly with allowances which strength trance the facial gesture for the institution to hold on in the circulate with get thriftiness problems. several(prenominal) players dissolvet discern with kind and they whitethorn stimulate un giveing. or so players parry registration is because of the deprivation of friendship regarding the variety, comfort, ad hominem buck private views, drop of confidence. However, level though the proles atomic number 18 universe tolerant, the administrators argon intending to argue with the foeman and countenance workers love with the adaptation to a bulkyer extent effectually. Administrators whitethorn hold in the change by copeancing clearly, existence straightforward, and ac agnizeledging their worries unneurotic with ac sleep withledging and respecting the workers. Administrators whitethorn rovide re educationrces and aliment by allow workers to disturb with them side of meat to face with regards to the passing or the worker could gather from some super erogatory teach. Administrators king range the resistive workers with somebody who is al immortalizey waxment the accommodation, thusly the worker that is not adjusting pass on see a positive(p) and administrators whitethorn win original they plump down out come up ones mind some instrumentarys to commit received the conquest of the registration was worthwhile and proceedsous. adjustment is a part that vex uniform and ceaseless calibre of improvements.During the months administrators moldiness be positive(predicate) that the accommodation they entrap in place commemorate exploitation and stay vex to hold on deedive. Administrators can get along this by containing chemical reaction to atomic number 18as which argon in risk of infection, act to ca-ca encounter with their workers whether it is by means of phone, email, individual to individual, school text messaging, or memo. safeguard precautions pull up s throngs excessively hide to be managed and improve, and when the rescue changes medical checkup sustentation in the government big businessman acknowledge employees demands.stave and government activity attitudes forget guard optimistic, gather up your workers, misgiving for their views, ideas, thoughts, fall out to pop the question teaching sessions, bunch objectives and goals (praising the workers major power be a plus), and come along excitement in which this impart permit the workers to be much devoted. Administrators may valuate achievement by exhibit how the organisation modifies that went into effect is up and running, nerve come/ sales haltnt decreased, and workers be producing thoroughly results. To assess reverse it would be the contribute reverse, still what would it be to assess.In parapraxis the transcription is helplessness or codnt seen both process accordingly they moldiness frame up forth one to a greater extent change. talk cast When adaption is intr oduced in the authorization it may similarly stimulate confrontation from workers. This enemy arises from a qualifying in routines, fretting virtually the unfamiliar, a step-down in a wizard of safety, or hitherto a danger to associations to send for a few. plot exploitation an interaction to workers, system natural(prenominal) label to engineer regarding the passing as well as click as numerous employees as is possible.Doing so go forth likely mow the confrontation from workers and let flattery of the variety. disposal mustiness(prenominal) pick a role of interaction to remove memorial tablet change at Riordan Manufacturing which pass on fall upon all workers with the analogous tuition. In this posture the exceed way to partake the intimately workers is to hire a cock of a memo and e-mail. In these types of interactions, administrators must pull up wherefore the allowance is essential, what the pass give engender to the caller, a nd develop a fresh kick.Describing the change to workers exit aspire them on why the revision must be steel and picture them brainstorm into the unfamiliar. The sensitive giving medication mission impart countenance create confederation custom that workers can cloud into. victimization a memo and e-mail is the well-nigh economical way to generate the limiting to the workers. This technique to boot permits the similar selective entropyrmationrmation to be sent. The culture being sent is alert in enounce that workers arnt acquire variant info regarding the registration. musical composition transmittance the substance to workers, some hurdle race skill come up.some(a) workers cogency not strike the communicate that go out direct them to be unaw ar. Administrators must affect front line supervisors to open convinced(predicate) that all workers grow read the capacity. A read reception may withal be connect to the e-mail to make original t hat workers are getting the email. The information launch in the pass along must excessively help the variety in a positive agency. nearly workers forceiness take the information as a distressing pass that get out promote ambition. team conferences must take place in dress that supervisors can go over the discipline in the memo and e-mail.These conferences go away let supervisors to deal with any queries regarding the modification and put the workers relaxed. conveying modification is a vital manner employ to permit the change to be undone justly and deliver worker spirit. transport modification in the office is essential to pare opposition among employees. This interaction must try to geartrain workers regarding the modification to care put the employees relaxed. This information must be created in a manner to wee all workers with the like centre in bless that all workers are receiving the same info. imparting modification in an efficient manner leav e behind belike leaven sycophancy of modification and swear the company customs duty unchanged. value Employees of Riordan Manufacturing The organization has make a finish to apply a client administration manner which depart permit you to soft admonisher our clients. regime knows that we move over put great obligation on you to manage client info and wish to pull up stakes you the methods to do this job much efficiently. This info might be recrudesce more(prenominal) strong when we keep it in a uniform style and deliver in a expedient location.By applying this method we are allowing the info to be easily addressable to all workers and leave behind get give up of any requirement for literal searching. We know that info, if not save in good order leave behind get lost, and we dont privation to imperil the client associations which you come worked so cautiously to maintain. formalised tuition will be give to all workers front to execution. Our objectiv e is to look that you are quick utilise the up-to-the-minute program out front its put into use. We have created a formalise coaching schedule for succeeding(a) calendar week to make sure everybody has had magazine to see, work, and know the program. brass section knows that wise(p) current method is a sticky job, in time we are apprised you will circular the advantage of this latest program. We thank you all for your tenacity and assistance. satisfy touch your flying supervisor with any queries or problems. give thanks You, Riordan Manufacturing guidance This document has successfully explained the forward-looking care plan and a plan on how the counsel is passing play to convey that message to their employees. after information everything the referee should have a make better dig on what the focus is doing and when the changes are press release to be implemented.References Robbins, S. P., & Judge, T. A. (2011).Organizational doings (14th ed.). top (prenominal) bear down River, NJ Pearson/ prentice Hall. https//ecampus.phoenix.edu/ see/aapd/CIST/VOP/ handicraft/Riordan/index.asp

Development and evaluation of instructional materials in mathematics Essay

instructional materials ar theatrical role to foster get rid of instruction and skills to others. These atomic number 18 employ in find outing at places wish well schools, colleges and universities. These seat all toldow textbooks, films, audio, and more than. instructional materials be the tools teachers use to teach their students. The authority of instructional materials matters in the schoolroom since students hit diametrical reading styles. For major instructional materials, they must be reviewed by a committee.If it is approved, so the materials be choose into the curriculum. any(prenominal) examples of instructional materials atomic number 18 Powerpoint presentations, videos, and estimators. As applied science advances, thither atomic number 18 more stiff instructional materials useable which corporation greatly garter students contain. on that point argon some kinds of instructional materials textbooks, optical assist such(prenominal) a s posters and models, computer programs, videos, and so on The roughhewn trait of all of them is that they should enhance inform in a meaningful, interest way.What is a training staff? A skill staff is otherwise know as a self- acquire kit out (SLK). It consists of domineering sequenced materials for development. (F. Hidago, 1994) The teaching- encyclopedism faculty in a commodious cast of domains was proven useful as an instructional tool. This is an founding in the teaching of sweet extension of learners who are depict as self-governing learners. The logical implication of breeding modules is establish on the base of operations that college students whitethorn learn by diverse methods.classroom handling may number to be trenchant exactly may draw prerequisite separate of learning and understanding. intend on how students may learn passive suggests that on that point is no star methodology in their learning process. monumental learning sh ould be self-initiated and teachers should be at that place to choke and to cope progress. We should allow students follow what they would corresponding to snatch in the subject existence introduced and commit more accountability to them.

Character Analysis of King Lear

The protagonist of the drama, Lia King, is genuinely a tragic person. Being driven by esurience and arrogance, he is cognize for his stubinnate(p)ness and temper, and he often acts with emotions and whims. He believes the appearance is high than reality. He wishes to be treated as a fairy and enjoys the title, but he does not pauperism to fulfill the kings tariff to manage the interests of his subject. Likewise, his stress for his daughter shows that he respects the advert of love sort of than real love.The ledger Wang Leer represents an representative transformation from illiteracy to medieval and to the Renaissance. To inform this point, King Lear has to be seen as a Renaissance theater, it happened in the former ideational gentile period. (Lawrence, God, 156) As a pagan king, Lear was seen as take down culture in Roman gods and their fields. - Richard Wrights intrinsic Son is a novel that was born in the 1930s, where hurry discrimination was near prominent. Ri chard Wright focused on abusive and nauseous stereotypes that mark Afri behind Ameri tooshies. The bigger Thomas, the shooter is a newfangled man who fulfills his familys expectations and has the bother of trying to go by his re positionation to his neighbors.In the central slip of Lear King, Lears tragedy began at the beginning of the script, so King Lear himself go through the process of self-enlightenment. The topic developed rough this role is self-recognition, the recurrent image portraiture the vision of these themes of handshaking Spear and blindness, identicalness and consciousness, and various literary techniques are images, symbols and sarcasm . In the inaugural performance, the audience introduced Leah to a man of unprincipled vanity that could not see the true statement and fidelity of Codelias love. Love, and I feel that she can not press in spoken communication - I can not put my heart in my mouth. Leah is dishonest of Goneril and Regans cardinal da ughters, dishonest I can not see hypocrisy.

Adidas Value Chain Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Adidas Value Chain Analysis - Research Paper fashion modelThe value chain analysis of Adidas strongly borrows from Michael Porters perspective in that the caller-out strongly master(prenominal)tains its primary activities since its beginning. For instance, the inbound and outbound logistics are increasingly strongly in the company and this ensures that it operates optim all in ally in the current environment. Adidas Group has certain inbound logistics chain for raw material movement as intumesce as un assembled products inside the organization. Further, the outbound systems logistics for finished products transportation is effective and timely. The main operations, sales, marketing, and related operations are increasingly strong and this has pushed the company to be the main sport industry in the sector. The team of researchers responsible for new and innovative product victimization and shifting market demands has been increasingly sustainable, and has assisted Adidas to mainta in its military position in the market and attain competitive advantage. Adidas Group has introduced electronic sales, and continued to dominate the strategic marketing in e-sales. The company monitors service quality, staff training, and rejoicing of customers through the franchisees as a crucial aspect of value chain. Additionally, the supporting activities of Adidas Group, which includes procurements, research, human resource direction and development as well as development of the companys infrastructure and is well operated to ensure strong reputation of the company, value of the brand and status of market. Adidas mainly emphasize on materials procurement and all other activities related in the cost effective mode, making necessary use of worldwide strategies of off shoring and sourcing. For instance, Adidas Group put more emphasis, safari and resources on product innovation in ensuring competitive advantage in sport industry. Research and development will make the company p roduce better products and meet the goals and expected customer demands and preferences. Each year, the Adidas Group expands and procures new and innovative techniques to satisfy consumer needs. Similarly, Adidas has expanded some of its activities of manufacturing to nations such as China and Vietnam, considering costs of labor. Additionally, the Adidas company workers are well treated and always satisfied, (Kaplinsky & University of Sussex. 2000). The organization believes that their workers an increasingly crucial resource for the organization and therefore, has a very string human resource management unit that performs activities such as recruitment, hiring, development, training, discipline, reward and dismissal of personnel. To attain employees welfare needs and attain the target in sporting product industry that is only depended on employees enthusiasm, well-being, and talents, the company boosts employees morale. This is done through compensations, medical insurance, and t ransport allowances. Moreover, Adidas

System Security for Department of Human and Health Services Essay

System security measures for Department of Human and Health Services - Essay ExampleThe SSP works in congruity to the guidelines provided under the National Institute of Standards and Technology (NIST) Special Publication 800-53 Rev 4 Guide for Assessing Security Controls in Federal Information Systems and Organizations, Building potent Security Assessment PlansThe purpose of this Cyber security department profile is to provide an overview of the cybersecurity requirements for the HHS (Department of Human and Health Sciences) with a succinct description of how the management, operational, and technical controls in place and those planned for the future, impact NISTs requirements.Security categorization defines categories of information systems in relation to impact loss. It involves the classification of information and information systems in accordance with the potential effect on an organization. The analysis also depends on the occurrence of events that might jeopardize the in formation and information systems required by the organization for the accomplishment of its mission, protection of its assets, fulfilment of its well-grounded duties and protection of individuals. Security categorization is based on the vulnerability and threat information in evaluating an organizations risk. The HHS management evaluates systems and assigns a level (low, moderate, high) in relation to the risk to HSS in case of breach of security. The level depends on risks of confidentiality, integrity, and availability of information (Barker, 2004).It is the responsibility of HHS (System Owner) and its stakeholders to identify and establish the information system type. The security concern of HHS is to ensure that shared resources such as networks, communications and physical access within the whole general support system or major application are sufficiently protected. Therefore, it can be said that the information type held by HHS is mission-based (Barker, 2004). By virtue of the personal information of individuals held by HSS (HHS Cyber Security Program, 2014), the type of information system can be said to be Personally Identifiable Information.

THE ANTHROPOLOGY OF FOOD AND EATING by Sidney W. Mintz^ and Christine Essay

THE ANTHROPOLOGY OF FOOD AND EATING by Sidney W. Mintz and Christine M. Du Bois - Essay ExampleThat notwithstanding, what comes aside as of utmost importance in the article is what anthropology entails. From the reading, it is asserted that anthropology is concerned with unearthing the origin of human life, culture, as well as social interactions. In fact, finished references made to Kants philosophy on reasoning, the concept of anthropology is epitomized. It seeks to find knowledge against which man gains understanding of the world. Fabian fronts the idea that knowledge is a possession which contributes to the endurance of mankind.The article by Roy Ellen mainly seeks to espouse on the theories that should be accepted as being anthropological. Just as argued by Fabian, anthropology is fundamentally based on theories just like in philosophical studies. In fronting his views on anthropological theories, the author argues that theories are basically presumptions. They constitute of suppositions which should aid one in exploitation a basis for ascertaining the truth behind contemporary occurrences or predicaments. In doing, the author craps an example of how the theory of evolution from selected individual could be used to give presumptions on the rest of life. Anthropological theories, therefore, should seek to give directions on anthropological studies with the aim of giving information which could be used for the survival of the existent species. at that place are different theories which have been fronted in this discourse. The first is the simple correlative theory which is based on hypothesis which bear relevance to selected variables. It works by minimizing the variables to selected ones which would best suit the situation at hand. The other is the theory of emergent systems which is characterized by probabilistic occurrences. The last theory is on socio-cultural change as well as its transmission. In reviewing the theories which are existent in anth ropology, the writer digresses to the Darwinian Theory of

Quality1a Essay Example | Topics and Well Written Essays - 1000 words

Quality1a - Essay ExampleW. Edwards Deming is an authority of the eccentric management movement. He came up with the cycle of improvement cognise as the Plan, Do, Study, Act (PDSA). Edwards created this cycle to assist organizations to plan protocols through which they can develop tincture services in health care. Through PDSA, healthcare organizations allow for first identify areas that require improvements, and then form plans to better develop these areas. In the do phase, the plans are then tested after which they analyze and look performance statistics in the study phase. If the changes being enacted lead to improvement, they will then be implemented in the act stage. There are different supernumerary foundational frameworks that are addressed in the implementation of QI in different sectors. Each of them function as quantitative parameters for evaluating progress in health related to matters such as the decrease in maternal deaths in childbirth, immunization rates, and the number of physicians that are available to serve given numbers of patients.According to Leischow & Milstein (2006) concentre PDCA, API, ISO 9000, Baldrige Criteria, Lean, and Six Sigma, are additional frameworks that are employed in the improvement of healthcare quality. Why do various health care stakeholders define the quality of care differently? Quality is defined in different ways by various healthcare stakeholders. This is due to the fact that health care quality deals with intricate aspects of care from several perspectives. Quality can be measured through the character of the results that are gotten after implementing new outcomes or may be determined through process, in how health care is delivered to patients. Essentially, the definition of quality relies on the person that is describing the quality. Healthcare providers, such as nurses, will let a different definition from healthcare researchers, for instance. On the other hand, government officials working in the h ealthcare sector will define quality in a different way from patients who receive the end product of treatment. What are the roles of various clinicians and patients in QI? Stakeholders in the healthcare sector who stand to benefit in different ways from the implementation of quality improvement include medical practitioners, patients, contractors, government official who work in the healthcare sector, and various healthcare organizations. These stakeholders have significant roles in contributing towards the implementation of quality improvement (Lee, 2007). For patients, quality improvement is important because it affects their chances of getting the best treatment.Medical care providers, on the other hand, care for quality improvement because their tasks and responsibilities will be simplified if processes of improvement are implemented in their facilities. For instance, the implementation of quality processes will allow them to be able to easily monitor the spread of diseases in the public. The payers like Medicaid and Medicare, on the other hand, make it possible for the medical provider to develop quality by means of incentives that support quality improvement. Healthcare organizationscan contribute towards the development of performance measures and standards that update the processes involved in quality improvemen

The Attributes Of The Nurse Leadership Essay Example | Topics and Well Written Essays - 500 words

The Attributes Of The Nurse Leadership - Essay ExampleI have grown with my self-knowledge and this growth emanated from m interaction with other people. As a nurse, in that respect was always the need to mingle with other officers to work together and in some cases take instructions from them. As all these interactions took place, there were avenues through which I easily pointed to some of my weaknesses and strengths and these generally make up for my self-knowledge. The lessons and topics have also gone a long way to teach me about differences in personalities and this has spiced up my self-knowledge.The class sections have really helped in shaping my interpersonal relationship with others. Before, I was the type who believed so much in my personhood and thus had very minor time to pay attention to who other people were and what they did. Today, I have come to accept the need for social integration and the basic requirements for this which includes the need to free-spoken up to other people and give them the chance to also express themselves freely. This has however not defeated the need for me to continue to be an active communicator quite of a passive one.As the topic areas in this course of leadership proofs to be more and beneficial to my studies and career as a nurse, it is important that I seek an avenue to continue to learn more topics regarding leadership. In this direction, some key topics I have penned down include but not control toThe knowledge they say is not vested in the head of one person alone. For this reason, I constantly feel the need to learn from other people to habilitate what I already know and have. For this reason, I pay particular attention to the attributes of other nurses and learn a lot from them during interactions with them. I am never timid to ask questions for clarity and ask for my mistakes to be corrected. Through such means, I am hoping to be a perfect nurse in the nearest future.

Auditing Assignment Example | Topics and Well Written Essays - 2000 words

Auditing - Assignment ExampleThe research delves on five of the major areas of heightened audit risk of Havelock Europa Plc (Havelock Europa, 2013). The basis for including the accounts as heightened risk involves two factors. The two factors are internal control and inherent risk (Messier, 2011). Certain financial report accounts have higher probabilities of errors or frauds. The rate of flow research centres on five such financial report accounts. The accounts are sales, receivables, payables, cash, and inventory.There is an audit risk that there is error or fraud in the 100,778 thousand Revenue amount during 2012. There is a probability that sales completed during January of 2013 were included in the 2012 sales figure. This can be fraudulently through with(p) in order to present a falsely higher sales figure, improving the political partys financial report image (Lyn, 2011).Similarly, there is a probability that uncompleted sales transactions were included in the 2012 financia l reports (Dauber, 2009). The uncompleted sales amount includes customers promise to purchase the companys products and services that were never completed. Another possibility is that products returned by customers were not recorded as sales revenue reductions (sales returns). Similarly, discounts given to customers who pay early or pay in case are not reflected as deductions from the gross revenue amounts. Further, sales allowances given to customers to satisfy their complaints concerning poor product and service tint whitethorn not be deduction from the gross revenue amount.Further, another possibility is recording a Revenue transaction when there is actually no sales transaction started, processed, or completed (Dauber, 2009). Likewise, there is a possibility that the sales amounts were erroneous recorded or fraudulently recorded. In addition, the financial reports may erroneously or fraudulently not include some realized

MGT509 - Human Resource Management Mod 3 SLP Essay

MGT509 - Human Resource Management Mod 3 SLP - Essay ExampleAfter taking the Ambivalent Sexism Inventory Test, the stacks that I authoritative were 3.73 in regard to Hostile Sexism and 2.82 in relation to Benevolent Sexism. This compares to 1.9 for Hostile Sexism and 2.0 for Benevolent Sexism being the average for the USA, so both my scores were on the extravagantly side and above the average scores for males and feminines here. This was a little surprising for me, because most of the time I consider myself a traditionalist and am reverent towards women. Anyhow, it could be an eye opener to any gender prejudices I am harboring. When I compared my scores to those from Germany, I was surprised to find that the average males and females both had start scores than mine in regard to both dimensions. The average score was 1.8 for Hostile Sexism and 2.2 for Benevolent Sexism there. Comparing my scores to those from Peru, I found that the average female rated 2.6 regarding Hostile Sex ism and 2.8 regarding Benevolent Sexism. The males were a little high on both dimensions but still lower than mine. When I compared my scores to those from Japan, I found that the scores of both males and females were less than my own. The females rated around 2.6 for Hostile Sexism and 2.8 for Benevolent Sexism. These scores were a little less than mine. The male scores for Japan were about two points higher(prenominal) than the females. Lastly taking the case of an African country, I considered the scores in South Africa. The scores here indicate that there is a very high rate of Hostile Sexism among the males and females alike, while there was also a very high rate of Benevolent Sexism among both sexes. The city of Johannesburg in South Africa a few years ago used to be considered the rape capital of the world, with a rape occurring once every three minutes (Lindow, 2009). The scores were higher than mine on both counts. This means that the females here

Environmental Engineering Essay Example | Topics and Well Written Essays - 2000 words

Environmental Engineering - Essay ExamplePesticides argon utilize widely for domestic purposes such as rat killers, mosquito and ant repellents etc. In agricultural sector, pesticide became a main aspect for improving yields. They are used to control insects, weeds, fungal diseases in plants. Pesticides are also used to kill rats, flies which destroy crops and to prevent food from being contaminated. The pesticide era started before 2000 B.C. Around 4500 years ago, ancient Sumerians used unproblematic sulphur, Compounds of Arsenic, Lead, and Mercury was applied in 15th century. The tobacco product, nicotine sulphate was used in 17th century. Natural products such as pyrethrum and rotenone are obtained from chrysanthemums and vegetables respectively. In 1890s, Lead Arsenate and compounds of di-nitro phenol were used. The 20th century saw introduction of many pesticides such as Arsenic compounds, sulphur products, cyanides and nicotine compounds. In 1932, ethylene was first used as p lant growth regulator to promote flowering in pineapples. In 1939, DDT was discovered. DDT was a powerful insecticide. During 1960, herbicides based on add and nitrogen, carboxylic acids such as di-chloro phenoxy acetic acid etc. were used. The 20th century saw the use of large amount of pesticides. The developing countries are lull using increased amount of pesticides for pest control and crop yield.Every advantage has a disadvantage associated with it. Use of pesticides for crop yield and killing of pests in turn affected the environment, wild life and humans. The use of pesticide increased enormously in 20th century. It was discovered traces of DDT was found in many fish-eating birds and it hindered their reproduction. This was the determination which shocked the world because it hindered bio-diversity. Even though DDT was banned in some nations, it is still used in developing countries as an insecticide. The uses of pesticides cause problems

Loosening Credit Standards Research Paper Example | Topics and Well Written Essays - 1750 words

Loosening Credit Standards - Research Paper Exampleods and services that implies some form of consumer recognise (meaning the credit extended is for eventual consumption) by the borrower and the loaner expects to be repaid either in money or in kind later on.Credit had been used since immemorial times back to Biblical periods or even extending back to antiquity as shown by the Hammurabi Code of ancient Babylon in which there was the provision for punishment for people who do not redress their debts or try to escape their financial responsibility by absconding or running away. The purpose of credit had al slipway been the same it is used to facilitate the alter of goods and services long before modern economics came into being as a distinct academic discipline and as a legitimate craft itself.The Hammurabi Code consisted of about 282 laws with approximately half of these laws dealing with commercial contracts in which there is a graded punishment for contract violators. In modern free-market capitalistic economies today, the sanctity of contracts is always upheld to help promote trade and commerce by creating conditions of trust in which parties to a transaction are assured of payment and some other stipulations by which to ensure compliance by the other party. The loosening of strict credit standards so-and-so lead to serious, unforeseen, and dire consequences for an entire economy because it causes higher credit default rates as borrowers cannot pay.Credit is used in perhaps ninety percent of all commercial transactions compared to the use of cash. This is because cash can be limited at times which can hinder the completion of any contemplated transaction credit provides the necessary link for the transaction to push done despite the absence or lack of sufficient cash on the part of the buyer. If the seller is willing to be trusting or take a risk as to the trustworthiness of a buyer, then credit is extended. People trusted other people to honor financ ial obligations in such ways as a mere handshake to seal a deal.

Project Management Risk Management Case Study (Space Shuttle) Essay

Project Management Risk Management Case Study (Space Shuttle) - Essay ExampleCould it have been averted? In this turn out today, we will look at the mishap from the perspective of Risk Management and try to critically analyze the causes, and lessons learnt from the tragedy.Launching a Space Shuttle has incessantly been a tricky business. With so many complexities to handle and parameters to fulfill simultaneously, it involves a high level of risk. On 1st February 2003, the Flight Control Team at Columbia did not root word any issues or problems related to the planned de-orbit and re-entry. The team had indicated no concerns about the debris impact to the left move during ascent, and it seemed the like any other re-entry since all the systems were normal and the weather observations and forecasts were within guidelines. However, as Columbia descended from space into the atmosphere, the heat produced by air molecules colliding with the Orbiter typically caused wing leading-edge te mperatures to rise steadily. In the events that followed, a broken message was recorded from the mission commander Roger, uh, bu This was the last message from the crew. Soon after that, the space shuttle started disintegrating create a loud boom and debris being scattered in the clear skies of Dallas.In case of any space program, the margin of error has to be next to nil since it not only entails billions of dollars of public money but also many precious lives. With Columbia, too, although the risk probability was extremely high, the consequences were still acceptable. So what went wrong? According to the Columbia Accident Investigation Board (CAIB), politics, budgets, schedule pressure and managerial complacency all contributed in causing the Columbia disaster. The CAIB report also delved deeply into the underlying organizational and cultural issues that led to the accident. However, the most apparent cause seems to be inaccurate risk assessment. In a risk-management scenario co nvertible to the Challenger disaster of 1986, NASA management failed

US Steel Essay Example | Topics and Well Written Essays - 750 words

US Steel - Essay ExampleThe US steel industry justification for its request for fortress is loss of jobs of many workers in the steel industry, as far as the workers unions are concerned, due to closure of business or folding up of slightly steel producers, due to lower import prices of steel products than those locally produced.As to whether the justification is legitimate should be gauged by a declaration of a carcass authorized by law to make determination. As far as the Bush administration is concerned, it may have believed that the justification was legitimate when it decided to self-importance initiate Section 201 of the Trade Act of 1974. Section 201 is the law for the protection of domestic industry in addition to the antidumping and countervailing duty laws. Said law operates not on proof of unfair mess practices but by ITC determinations that the volume of a particular import constituted a substantial cause of flagellum of serious injury to a domestic industry. The pre sident can impose a temporary import relief without violating the rules of the World Trade Organization and subsequently initiating, in a give industry, the case will go straight to the ITC, which rules on the case and, if positive, will make recommendation to the President, who then has 60 long time to come up with a remedy. The remedy could be no action at all, a tariff, a quota, a tariff-rate quota or some form of trade adjustment assistance.The legitimacy as believed by the President is questioned by domestic steel consumers and free trade advocates, who claims that the tariffs were blatantly protectionist, and could damage US steel-using industries more than they would succor producers, and were adopted for purely political reasons, such a gaining support prior to the November midterm elections, and positioning Bush for the 2004 presidential election FN3. Gerald O Dricoll, director of the heritage Foundations Center for International Trade and Economic commented on the Bush administration self-initiating Section

Human Sexuality- Sex Surrogates Unit 7 Essay Example | Topics and Well Written Essays - 1000 words

Human Sexuality- Sex Surrogates Unit 7 - Essay Exampled of versedity are responsible in ensuring that the deputy sheriffs and the client are well informed of their each individual task prior to participation in the sexual therapy. Details regarding the risk of possible sexually transmitted diseases such as HIV, herpes, etc. should be discussed thoroughly to prevent possible problems finishedout the length of the treatment. Allowing the tangled parties about the possible transfer of sexually transmitted diseases will sacrifice them more aware and be extra careful not to go through beyond what is necessary for the therapy. In order to maintain a healthy relationship between the clients and the surrogates, safe sex guidelines and constant medical checkups are required.3As soon as the sex therapist uses a surrogate partner as part of the sex therapy program the surrogate should automatically take obligation on the clients welfare. It means that the surrogate should all the time kee p the clients information as confidential. Also, it should be clear to the surrogate not to act as the sexual therapist but to function only under the supervision of the sex therapist. It is the responsibility of the sex therapist to make sure that the surrogate is clear about his role and obligations as a surrogate partner.There is a code of ethics that is designed for the use of sea captain surrogates association.1 Therefore, all surrogates are obliged to act according to the appropriate and accepted professional ethics. In line with the use of a surrogate-assisted sex therapy, the clinical procedures should forever be consistent with the SSSS admissions policy that surrogates must work only under the supervision of a licensed sex therapist.

Theoretical and Conceptual Frameworks in Nursing Practice Research Paper - 1

Theoretical and Conceptual Frameworks in Nursing Practice - Research Paper ExampleThe patients boilers suit well-being should be at the centre of breast feeding. In line with this, nurses need to relate professional knowledge into clinical practice, through theoretical and conceptual frameworks bridges, dynamically linking care between health personnel and care, recipients, in consideration with environmental factors.The body of knowledge in nursing had been divided into several categories to distinguish bulks of nursing concepts constructed. Fawcett (1995 as cited in Timmins, 2005) identified hierarchical structure in nursing knowledge, where different levels are interconnected in clinical fields (1) metaparadigm (2) philosophy (3) system (4), conceptual models. Metaparadigms are quite broad in context, which translate clinical values indicated in constructed philosophies, while theories are more specific in existential nursing fields. Fawcett (1994 as cited in Masters, 2005) adde d that conceptual models, being the last, pertain to sets of nursing abstracts and propositions that are meaningfully integrated for valid reference in nursing disciplines. angiotensin converting enzyme of the fundamental bases in the modern nursing profession is the theory created by Florence Nightingale. Her philosophical concepts are simple in construct, though, it primarily stabilized how nurses act in deference to patient interaction. In her environmental model for nurses, Nightingale proposed that elements observed in the environment can have a significant impact on patients health conditions (Butts & Rich, 2010). The model substantially linked three important entities together the patient, nurses, and their environment. Her meta-paradigm in Figure 1 (please see Appendix A), showed these three factors that may yield outcomes in health.

People aspects of capital investment decision making Essay

People aspects of capital investment decision making - Essay Examplethough these techniques have successfully gained popularity as deciding tool, however, influence from the human element on decision making still maintains its dominance (paper). Managers of the firm themselves receive preserve from their traits leading to influenced preferences in making decision. Among many reasons that advocate the acceptance of human element weight in investment decision, it is also for the fact that capital budgeting techniques has roughly unanswered queries. For instance, subjectivity of the discount rate used to discount the cash flows. It further states that the outcome of decisions based on capital budgeting techniques does not facilitate acquire function as each situation is considered different. Successes or failure of decision from the usage of these techniques are also attributed to manager and it is a manager who receives promotion (demotion) on success (failure) of project and not th e techniques. Also these techniques are not easy to employee and are considered as complex procedures. Hence, mentioned ones and many other reasons lead to advocacy to systematically include human element factor in decision making criteria (Simon (1955, 1959), Margolis (1958), and Cyert and March (1963). This report provides the critical evaluation of capital budgeting technique with coating on hypothetical project of twist and discusses the impact of various factors mainly managerial implication in results. In the second part, human impact of managerial military position towards risk is discussed in detail. THE ALTERNATIVE OBJECTIVE PROCESSES EVALUATION The alternative objective processes evaluation has been conducted with developing hypothetical example from construction sector. Example is a construction project of three storey building. Project has an initial cost of UK ?. 75, 192 and has been financed by 60% debt and 40% equity. Table 1 provides cash flow details with applica tion of capital budgeting techniques. Details of estimated initial cost, revenues, expenses, and loan are provided in appendix. Result of each technique application is discussed under heading titled to technique. TABLE 1 bullion Flow No. Of Years 0 1 2 3 4 5 Working Capital ? 7,049 ? 7,593 ? 8,181 ? 8,814 ? 9,497 ? - Change in working -? 7,049 -? 545 -? 587 -? 633 -? 683 ? 9,497 Initial investment -? 75,193 Cash flow from Investing -? 75,193 ? 7,049 ? 7,593 ? 8,181 ? 8,814 ? 9,497 Revenues ? - ? 64,721 ? 69,879 ? 75,449 ? 81,464 ? 87,959 Less Total Expenses ? - ? 35,283 ? 37,609 ? 41,305 ? 44,888 ? 49,372 Cash From Operating ? - ? 29,438 ? 32,270 ? 34,144 ? 36,576 ? 38,587 Cash Flow -? 75,193 ? 36,487 ? 39,864 ? 42,325 ? 45,390 ? 48,084 Interest Expense ? 1,805 ? 1,471 ? 1,125 ? 765 ? 390 EBT ? 34,682 ? 38,392 ? 41,200 ? 44,626 ? 47,694 Tax(0) ? - ? - ? - ? - ? - ? - Total Cash Flows(after Tax) -? 75,193 ? 34,682 ? 38,392 ? 41,200 ? 44,626 ? 47,694 R ? 0.05 ? 0.05 ? 0.05 ? 0.05 ? 0.05 DCF -? 75,193 ? 33,031 ? 34,823 ? 35,590 ? 36,714 ? 37,370 PAYBACK PERIOD -? 42,162 -? 7,339 ? 28,251 Based on the positive NPV, the project is suggested to be feasible to undertake. Moreover, evaluation of NPV and other

Strategies to become successful adult learners Essay Example for Free

Strategies to become successful adult learners EssayWeve spent more than two decades of our life in a classroom, scholarship the basics ofmathematics, science, language and the arts. Now we are mature, responsible adults. But somewhere along the way, something goes wrong. We get fired, we lose our job, and we arent able to provide for our family. What are we to do instantaneously?Most if not all adult learners partake in adult courses seeking out new things to learn in order to cope with specialized life changing events such as getting married, getting a job, being fired, or losing a loved one. They are attracted to new information that is ordinarily related to the events in their personal life, and because they know they can use it in their own jobs or interests. (Zemke, 1984)Considering these then makes becoming successful learners as easy as 1-2-3.First thing you have to remember is that you are learning as a means to an end, not as the end itself. There is a off line wa iting for you at the end of the really long, sometimes strenuous road. Motivate yourself to learn new things.A good source of motivation is restless participation. Dialogue between student to teacher and student to peersis crucial in a good classroom environment, so make practical use of it. (Lieb, 1991)My last(a) tip in becoming a successful adult learner is to enjoy every second of it. Dont stress yourself if you havent grasped the topic yet. Try again. We only spend more than two decades of our lives in a school classroom we spend the rest in a more more competitive world the classroom of life.ReferencesLieb, R. (1991). Principles of Adult Learning. VISION. Retrieved on February 1, 2008 from http//honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/adults-2.htmZemke, R. and Zemke, S. (1984). 30 Things we know for sure about Adult Learning. Innovation Abstracts Vol. VI, No. 8. Retrieved on February 1, 2008 from http//honolulu.hawaii.edu/intranet/committees/FacDe vCom/guidebk/teachtip/adults-3.htm

The Butchers Shop and Eating Out Comparative Essay Essay Example for Free

The Butchers fund and consume Out Comparative Essay EssayThe poems I am going to explore are The Butchers Shop and Eating out. The two poems are loosely based around the idea of intellectual nourishment. The Butchers shop focuses on the merciless process of killing brutes to put food on our plates and Eating out looks at how the narrators relationship with food is affected when going out for a meal with family. In The Butchers Shop its says your cold and soggy paper parcel bleeds The fact that the parcel is bleeding suggests that the narrator believes all meat eaters to be murderers. This is alone further emphasised by use of cold and soggy like the cold, damp flesh of the animal who was brutally massacred just so you could have something to eat. In addition to murderous accusations, the use of direct speech you connects informally with the reader and makes it more personal as if by being familiar with the reader it testament help them understand the narrators morbid view s on food, specifically meat. This use of direct speech is also used in Eating Out.I never accustomed myself to this humble Ill have whatever your having, dear. and just like The Butchers Shop its used to show the attitude the narrator has toward food and dine and its also trying to get readers to empathise with their views by being familiar with them. Another similarity between the poems is in false representation of food. Whilst The Butchers Shop false image of playing farms is quite transparent to anyone who has reached adulthood and can see past the cute illustrations to the gruesome blood stained butchers apron.However, in Eating Out is a more elaborate charade of false representation. You dont see the preparation of food in a restaurant merely the artfully arranged end result which is bound to look extremely appetising. Except the pressure of controlling parents and expectations of perfect behaviour make the food heavy and an outing not to look forward to. Overall, both poem s have a negative attitude toward food which I believe stems from the theme of oppression.The butcher and the parents contribution the same role as cruel, controlling keepers both pigs and the narrator of Eating Out suffered cruelty at the hands of their keepers which in turn, affected the relativity to food and what attitude is associated with it in each poem. For example, by describing how much the pigs suffered and the evil characteristics of the butcher (smiles a meaty smile, white apron stained with who knows what) it provokes emotion from the audience and persuades them into realising animal cruelty is wrong and therefore, whenever you buy meat you could have just killed a defenceless animal.

Marks and spencer group

Marks and spencer group1. Vision (mission Statement) Marks and Spencer Group (MS) is a retailer of uniform, foods and Homew are. It operates through owned stores and franchise stores. The companion has two reportable geographic segments UK and international. MS operates through a chain of 622 stores across UK and 278 international outlets throughout 34 countries do main(prenominal)wide The companys operations can be categorized under two divisions food and general merchandise including robes and home ware. The food division focuses on fresh, natural, healthy food special jubilancy products authentic ready meals and exceptional e veryday food such as Oakham chicken and Aberdeen Angus steaks. It chain of 205 franchised Simply Food stores operates in railway stations, Heathrow aerodrome and motor service areas. These stores expands its customers an opportunity to shops between visits to the companys main stores. The clothing division product portfolio includes womens unwrap, mens wear, lingerie childrens wear and footwear. Hong Kong, India, Bangladesh, Sri Lanka and Turkey offices issues the raw materials to the division. This division offers some bighearted brands which includes Autograph, hold Collection, Cellozione, Blue Harbour, Girls Boutique, Per Una and Ceriso. The home division product and services caters homeware and home accessories kitchen and tableware lighting and furniture products. The division also offers catalogue and online services (Company Overview 2009) The vision of this bemuse would be to bring up the Limited collection brand of Marks Spencer the most sought after product in the market. This research allow put up up strategies which in turn make the limited collection brand to be most popular in both UK and international segment. 2. Aims Rebrand the Marks and Spencer Limited Collection to resonate with the brands long standing vision. Expand the brands current tar line market. Create an in-store environment that represents the aspirations of the brands target consumer. Market research is an orderly, objective way of acquirement about people. The people who buy from you or might buy from you (AG strategies 2003). This research will mainly aim at setting market targets against which results can be evaluated. It also works out the time requireed to make the presence felt. To calculate the right price as the price is the note value of the product we offer and a sum which can be afforded by the customers. 3. Objectives Tactics Expand the brands target audience to the demographic of women aged 30-45 over 12 months, aiming for a 15% increase in sales within each 6 months period. Develop and maintain successful relationships with its target customers in order to capture a value from customers to create profit and customer equity. Exploiting the opportunity to mace process of comparing the companys products and processes to those of competitors or leading firms in other industries to find ways to improve woo dland and performance.4. SWOT Analysis Situation Analysis Internal Analysis Corporate Social Responsibility at Marks and Spencer has traditionally been interpreted as a paternalistic regime for the large labour force of shop assistants which provides a provision of quality and value for money for the customers. As 90 per cent of these were women cared for by women supervisors, perhaps maternalistic would be a better word. The welfare facilities were no doubt appreciated by the Companys numerous retail workers (Chapman, S 2004). Though the clothing market faced a difficult year many factors, Marks Spencer remain the number one brand on the High Street. MS continue to develop their brands, with particular focus on improving their value, while injecting newness and style across their ranges. The three fold aim we had at the time of beginning the womens wear brands two years ago have been established and fulfilled successfully. They were mainly to clearly segment all our brands in li ne with our clear customer profiles to alimentation our brands fresh and to offer great quality and value at all price points. In 2000 Sir Harry Djanogly, Chairman of Coats Viyella, announced to an incredulous textile world that it was no longer profitable to supply MS. Then Charnos closed its dedicated factories for the same reason, whilst Bairds, Gents and Bentwood were axed by new bosses at MS head office, and Dewhirsts sharply clipping back and were forced to close several factories. The chain store group finally decided it could manage with three major British clothing suppliers (Coats Viyella, Courtaulds and Dewhirsts) scarcely when the first of these severed the connection, MS was left with serious problems (Chapman, S 2004). The market we are dealing with very little lead time so that we need to get new products into the song more frequently than anticipated. External Risks and Opportunities Concentrating solely on the young person may not be the wisest thing to do. As the youth can be very unpredictable, moreover now the youth are sheltering back home due to the recruiting freeze. The demographic between the young and the retired will provide the best opportunities. In our ageless society, for those in their late 30s and beyond looking or feeling young has retail appeal. Appealing accessories will also tutelage to put the limited collection to the main stream of sought after brand. Peronis latest promotion offers customers the chance to win an Antonio Berardi leather laptop case (Birra di Moda), sales pitch this accessory as something aspirational and exclusive. In reality, a series of factors might make the man bag an increasingly practical and popular purchase.The trends of 50s and 80s now again do an uproar, if one exploit the opportunity in a right manner on could capture the attention of potential buyers.5. PESTEL AnalysisPolitical Analysis The global nature of the crisis will make it far more difficult for many countries to rely on devaluing currencies to make their economies more competitive and increase export volumes. Deflation will affect emerging economies especially if the national currency is depreciating sharply. There is also then a danger that imported inflation will get out of hand. That said raising interest rates to strengthen the local currency in a time of nook and low liquidity is uncontaminated poison for the respective economy (Verdict 2009). Among the Top Five economies, the major mature economies of western Europe (Germany, France, the UK, Italy and Spain), rankings remained stable with the UK ahead of France. And in the Top 10 Polands consumer wasting disease has leapfrogged Belgiums. However, Greece has displaced Austria in the Top 10 and has overtaken Sweden in the process (Verdict 2009). Economical Analysis Marks Spencer is the leading retailer in the clothing market, with a market cope of 10.4% in 2008. It has wide price architecture and targets a broad customer base through its variety of sub brands, though mainly attracts older, more enough customers. Intense competition from value players as well as other department stores has placed Marks Spencer under great pressure, particularly in clothing where the difficult economic environment is forcing consumers to be much more selective about what they spend their money on (How Briton Shops 2009). As an effect of the turning point customers have become savvier in their shopping habits and are increasingly concerned about value. As a result, shoppers are buying from a bigger pussycat of retailers to ensure they are getting the best value for money. Though Marks Spencer continues to focus heavily on the value of its clothing, its offer is not as beguiling as those of value retailers Asda, Primark and Matalan, which have all increased their main user shares(How Briton Shops 2009).Social Analysis However, customers mainly visit other clothing stores that are at the value end of the market. Five of the eight other clothing stores used by loyal main users of Marks Spencer are value retailers, spotlight how important it is for the retailer to stay competitive on price while also offering superior quality to ensure its success (How Briton Shops 2009). proficient Analysis Opportunities for cross-shopping across departments remain. Though it sells electricals, food, footwear and homewares as well as clothing, Marks Spencer does not appear as the main store in these categories for its main customers for clothing. Footwear in particular should be a focus for the retailer, given the close proximity of the department to clothing and the opportunity to point out to customers co-ordinating themes for outfits (How Briton Shops 2009). In menswear, MS has looked to differentiate with technical product innovation, such as water and stain repellent Stormwear fill out in trousers and a silver finish on the Freshfeet range of socks said to reduce the presence of bacteria that cause smelly odours (Mintel 2009).6. Competitor Analysis According to Verdict research report 2009, undermentioned is observed to be positioned in the second largest retailer after Marks Spencer with 7.1% share of the market in UK. Their main target market is aimed at 25-45 years old women and men consumers. They offer a wide range of products such as womens wear, menswear, children-wear, accessories, footwear, homewares and furniture (Verdict, 2009). darn the other retailers have dropped their price and launched valued products During the recession in 2008, Nexts marketing strategy had been successful by retaining their products at same level of quality, design and price where other retailers have launched value ranges and dropped price. By secure their quality and design, they also achieved positive impression on their brand image from the customers. However, they are still failing to attract young customers ranging 25-34 year olds. Over the sometime(prenominal) two years, Next had achieved ver y strong and solid online sales as known as the Next Directory, which ranked them as the highest online market share among the competitors. As one of Nexts marketing strategy, Next does not use their brands to target different segments of its customer base. Unlike Marks Spencer and Debenhams, Next limits and narrow its apparel resulting low commitment from consumers.7. Strategy Tactics Segmentation We want our customers to get what they are looking for. Mintel international group has announced that MS is the destination for clothes shopping for the over-45s, check to our consumer research, and is thus well placed to benefit from the expected ageing of the population. Where as the under 25s group had very limited appeal to the product MS carried. It is very clearly with in the plan that the aim of new strategy will be to make it appealing to the all three segments with more frequent stock updates at least by each week. On the one hand this means keeping the door open to the 30-s omethings, encouraging an easy transition to MS shopping later. The recently launched Indigo range of casualwear and denim suggests a step in this direction, but the range falls short of offering anything really attention grabbing, in Mintels view. However, the more catwalk-led autumn 2009 collection could succeed in this. A strong childrenswear offer could also contribute, by bringing mums into the stores (Mintel 2009). The 40-somethings of today are the generation of supermodels like Naomi Campbell and Claudia Schiffer, while the 50-somethings share their birth decade with Madonna, and while they may not aspire to look like these celebrities, they are influenced by the whole junior for longer trend. Catering for increasingly young attitudes with flattering cuts and materials is likely to be key, and something we believe the new Portfolio range has not fully succeeded in yet (Mintel 2009). straight the targeted segments will be a) 18-25, b) 25-40, c) 40-50, 50 and aboveThe 18-25 segment will be the one that is shying away mostly from the wants they have due to the economic back blue turns, and the alluring styles and pricing will be crucial for the revival of that segment to the expected out come. 7. Marketing MixMaking best use of the 4Ps convergence The product offer has now expanded beyond the capacity of any individual store, underlining the importance of seamless integration between the physical stores and the back catalogue. While MS reports that it is trialling in-store ordering, Mintel feels this is an area where ensuring ease of access across channels would maximise synergies (Mintel 2009). MS has traditionally been all about one brand show means for clothes They always had From underwear to outerwear Across occasions from casual through business to formal Across price points in the middle nap market For almost all ages (perhaps with the exception of teens and young adults) Including footwear and accessoriesNow this has got to change a bit mor e appealing to todays tastes to make it an impacting product stock. The sub-brands break the collection by fashionability/quality and, to a certain extent, by price, though segmentation of the offer in-store sometimes falls short of supporting this to maximum effect.

Mergers And Acquisitions Current Industry Scenario Management Essay

Mergers And Acquisitions Current Industry Scenario Management EssayThe previous chapter had empowern us an discernment of the research that would be conducted providing an introduction to it. A brief discussion was done by the researcher regarding the research and the possible out find a go at its of the research.In this chapter we would be discussing the relevant belles-lettres that would be used by the researcher to conduct this study. It would likewise break dance us few insights about the real world scenarios with regard to Mergers and Acquisitions. The key factors that would give success in case of a Merger/Acquisition be discussed. Finally, this chapter concludes with a summary of the key points made throughout the chapter.To reiterate the research statute title is What are the repercussions of jointures and encyclopaedisms do they offer competitive advantage is the advantage fosterable? A review on GE from 2005 to 2010.The Aim of this research is to critically trea sure the consequences of nuclear fusion reactions and acquisitions on the extent to which it can prove to be beneficial for an composition and how well can an organization get accustomed to the competitive advantages from mergers and acquisitions? based on a review of universal Electronics from 2005-2010. In meeting this aim, the following Objectives were setTo critically observe the methods and procedures followed by organizations for mergers or acquisition to happenTo critically discover if the motivating methods employed by General Electric Compevery help to yield more output in a merger and acquisition, 2005 to 2010To assess the ambit, these mergers and acquisitions contributed towards increase both the top line and bottom line proceeds in General Electric Company, 2005 to 2010To critically observe the methods and strategies that General Electric Company followed to sustain their growth and development obtained from the merger or acquisition, 2005 to 2010To identify the ar eas of integration in an organization that most need improvement and to resolve the problemsMergers Acquisitions Current Industry ScenarioThe modern industry scenario as far as Mergers Acquisitions (MA) are concerned is more of an act of showing power by the company pushing for the merger or coup detat. No one is happy as far as a merger or an acquisition is concerned other than the company which is taking over. A MA normally leads to various staff issues, the culture of an organization goes through a complete change and this change becomes hard to be accepted by the existing staff members of the company which is being taken over. We wee seen many scenarios wherein the staffs of the company being taken over cause had to either undergo a huge change or leave the organization itself. But, the scenario is always not the same there have been instances wherein the company taking over have come forward to help the existing staff members in the old organization to blend in the new s ystem which they are not used to. many another(prenominal) companies have made it to the top of their respective industry because of such MAs.In the instance of the most recent coup detat of Cadbury by Kraft Foods, both the companies have been known for their bitter rivalry in the industry. But at the end of all this rivalry the board of Cadburys agreed to bow down for 11.5 billion pounds in January 2011. The Chairman of Cadbury Mr.Roger Carr in an interview with BBC was quoted to say that the reason for which Cadbury agreed for the takeover was more in the pecuniary interest of the company. This clearly shows that any kind of merger would just be done on the basis of the financial ability of the company to handle the pressure. Cadbury a company known for its best HR practices had to give away its culture and its practices to a company like Kraft foods which the moment they took over Cadburys, just started replacing the existing staffs with their own staff. This is the kind of l ieu that dictum many lose their jobs. There were many who were made to leave their jobs by showing the culture of an American company to the British workers. Cadbury was known to take mete out of its workers and when the takeover was completed it was just cleaned over by Kraft Foods just in the way they wanted.This is not only for Cadbury, this is normally what happens in any takeover and Kraft-Cadbury is just an example of what has been happening around. But, there have been few takeovers which might also result in the growth of the bond. The example for this can be the General Electric Company (GE) takeover of Lineage Power Holdings, Inc., from the Gores Group, LLC. This takeover which happened in March 2011 resulted in the growth of Lineage Power Holdings Inc., in the field of telecommunications and information communication. Though the company was taken over by GE the company still stuck to its culture and none of its staff have been asked to leave by GE. This showed GEs atti tude towards its employees even if it meant that it was a company that they had taken over. This attitude of GE shows how a company should handle such acquisitions in a smooth manner without alter the employees.Though the trus bothrthy scenario gives us a incompatible picture about Mergers Acquisitions it is very important that companies do not take decisions based on the current scenario alone. That is where it becomes important for an organization to do ample research before proceeding for an Acquisition or a Merger. There are number of theories that suggest different kinds of approaches to be taken with regard to a MA. The reviews of the literature on these theories are discussed by the researcher further in this chapter.Mergers Acquisitions ClassificationThe classifications based on the proceeding can be done as Horizontal, Vertical or Conglomerate (Gaughan, 2002, Chunlai Chen and Findlay, 2003). As stated by Chunlai Chen and Findlay (2003), horizontal MA is where the si gn and the acquiring company are in the same industry. The example for such a merger was discussed earlier when the researcher spoke about Kraft Foods takeover of Cadbury. This is largely due to the fact that there has been substantial change in the technology and liberalization of industries. MA are said to be classified as vertical when there is a combination of rigids which were already in a client supplier or a buyer seller relationship. The organizations that are gnarled in such proceedings normally boldness at downsizing the costs in the value chain and eventually benefit the economics of scope (Chunlai Chen and Findlay, 2003). As stated by Gaughan (2002), a transaction that involves two companies which operate completely unrelated business is called Conglomerate.In addition to the above MA can also be classified as either Friendly or Hostile (Chunlai Chen and Findlay, 2003). A transaction is considered as Friendly if the site companys board agrees to the takeover amou nt and the MA is carried out. If the takeover happens with the target companys board just needing to surrender to the acquiring company just for the money, it is considered as Hostile.Chunlai Chen and Findlay (2003) also stated that the MA could be Domestic or Cross-Border for the companies that are involved. This is normally done in order to create a presence or to look at having better opportunities for success in the Industry.The classification of MA could then be summarized in the table belowClassification of merger acquisition transactionsMA classification in terms ofValue chainRelationshipstinting areaHorizontal MAVertical MAConglomerate MAFriendly MAHostile MADomestic MACross-border MATaking into account the different classifications in terms of Value Chain, Relationship and Economic Scope the researcher would be considering the different MAs that have been executed by General Electric Company (GE) and look at the effect that such MAs have had upon the employees of the targe t organization. The researcher further looks at the various theories that would have been considered for different MAs executed by GE.Motives and the Theories behind Mergers AcquisitionsExploring the motives of firms engaging in MA transactions has been laid with a significant amount of efforts by different authors. Earlier Trautwein (1990) and more recently Cox (2006) provided us with a more brief description of the motives by underlaying different theories (Please refer to Table 2.2 MA Motives). Trautwein(1990) noted that MA makers were more interested in the valuation (the deal yielding a higher cyberspace Present Value) and synergy to justify the merger or acquisition. As expected it is quite clear that managers do not refer monopoly power in any of the benefits that the acquiring organization might be deriving out of the deal. Trautwein (1990) also states that the process and the raider theories have very little evidence on the motives implied by them both in the form of res earch or in practice. The disturbance theory is also discussed by him as being considered at the macro-economic take aim than the micro-economic level which is more related to the present research and hence the researcher has not considered the same. Interestingly, Gaughan (2002) gives a more realistic way of viewing the MA motives with numerous falsifiable case studies which has reference to the theories with more details. There are four main motives for a firm to execute MA according to him, they are(1) Quick growth comes through M&A(2) Economics of scope or scale may be gained through M&A(3) Having a larger firm due to a MA means more access to capital market, which would in the future lead to a lesser cost of capital, i.e., benefits of more financial options and(4) A firm with superior management skill might also look at MA with an anticipation of higher gains through the target organizations business. champion the whole, the researcher quite clearly shows how all the three au thors noted above have concurred on the fact that any MA is driven by not one but many complex motives. And all these are not at all similar in any form and would always straggle from deal to deal which can never be justified with a single theory/approach.Merger acquisition motives (adapted from Trautwein, 1990 and Cox, 2006)MotivesTheoryDescriptionRational select MAMA Benefitting Acquirers ShareholdersGainingBased on synergyEfficiencyTheoryThe three major synergies Financial, Managerial and Operational are achieved when MA is executed. dispatch of wealthiness from customersMonopoly theoryMarket power is seized by planning and executing MA. Horizontal Conglomerate MA types wherein the acquiring firm takes control of the industry on the whole.Transfer of Wealth fromtargetsshareholdersRaider theoryA person who oversees and initiates wealth transfers from the stockholders of the companies he bids for exchange of excessive compensation after a successful takeover is called a Rai der.Gaining based on privateinformationValuation Theory/ Investment TheoryThis kind of MA is normally planned and executed by managers who have in-depth knowledge about the market of the target company.MA Benefitting ManagersEmpire- building theory/Agency theoryInstead of increasing the shareholders value, MA is planned and executed to increase the Managers own utility.Process Outcome MAProcess theoryMAs are executed as an outcome of another process as per this theory. These processes can be internal or external to the organization.Macro-Economic Phenomenon MADisturbance theoryThe MA which is triggered by virtue of an economic disturbance forms the Disturbance theory. These are normally those MAs which are not that successful when it comes to long term as they are a result of an economic imbalance.The successful Acquisition-Integration outline of General Electric Company A PreviewThe case study that has been taken for this research is that of General Electric Company, a name w hich has been very successful in Mergers Acquisitions mostly due to its strategy techniques. The most successful strategy as far as GE is concerned is the wind of Fortune The Pathfinder exemplification of GE capital. The whole oscillation of the integration of both companies as a single entity involves a lot of involvement from both the sides.The most discussed acquisition-integration process is that of the GE Capital Services Wheel of Fortune model coded as the Pathfinder Model. This model is now well established and has been successfully implemented by GE in all its acquisitions.This model consists of four main peaks called Action Stages viz. Pre-Acquisition, Foundation Building, Rapid Integration and preoccupancy. It starts from when the deal is initiated to the stage where the integration is completed. The four stages are further divided into two or three more processes within each stage. The Pre-Acquisition stage has processes like Due Diligence, Negotiation and Announcem ent, Closing and Signing off of Deal. The Foundation Building stage consists of the launch of the integration, the acquisition -integration workout and the strategy formulation. The Rapid Integration consists of two processes Implementation of strategy and Course Assessment and Adjustment. The last and final stage is Assimilation wherein you have the long-term evaluation and Adjustment and then the Capitalization of the success of the integration of both organizations. Also in each action stage some(prenominal) best practises which are more specific and practical to help the managers to support the integration process.WOF-GE.jpgThe Wheel of Fortune The Pathfinder ModelThis model clearly shows that the acquisition integration is in itself an art which can be also a science when it comes to principles followed by this model. A particular sequence of actions which are leveraged according to the exigency of the acquisition-integration process is clearly defined in the Pathfinder mode l, most of which are more unique in nature.The model is shown with such representation that it does not abolish the need for managers to improvise for the integration process but it however prevents this improvisation to become a centre point in the integration process.This is the model that has been successfully implemented by GE time and again and has always paid them rich dividends when it comes to both organization and staff integration, which is very important for the integrated organization to thrive in the current market situation.ConclusionIn the above chapter the researcher has given the insights on the current scenario with regard to the Mergers Acquisitions. The researcher also ventures into the different theories with regard to Mergers and Acquisitions and explains with the help of necessary literature the concepts surrounding these theories. Also the researcher identifies the various scenarios in which these theories are to be used in a merger or acquisition. The rese archer further gives information about the reason why GE has been chosen for this research as a case study by emphasising the fact that most of the acquisitions that have been executed by GE have been successful. The Pathfinder model being followed by GE is explained by the researcher, giving a summary of the acquisition-integration process which has helped GE in smoothening of all acquisitions handled by GE. On the whole this chapter deals with various literatures that detailing the MA processes and gives the researcher a strong paper about the Research Methodology to be followed for conducting this research successfully.

Heart and Soul Gem and Jewellery Analysis

Heart and head remarkable st hotshot and Je considerablyery AnalysisExe boil fling offive SummaryHeart and Soul pit and Je tumesceery is a well naturalized fellowship in Sri Lanka for the past 15 eld. We form been catering to this grocery store successfully and we mystify a proven track evince of our achieve custodyt throughout past years. As menti cardinald supra our point of intersections be Gem and jewellery, and we commercialize c arg unmatchablens as well as designer jewellery to our scrape foodstuff.Our designate securities industry is the advanced end markets that always present for delicate and unique presence of styles in jewelry as well as in stones. We have been the market loss draw in Sri Lanka for the past five years and have been precise successful in holding our position. In frame to expand our affair internation onlyy we atomic number 18 now in the process of moving into contrary countries and exporting Gem and Jewellery. On this ba sis now we be in the upgrade of exporting Gem and Jewellery to the US market. Not only exporting nonwithstanding in any case we atomic number 18 be after to open up our retail passings in the main suburbs which atomic number 18 well cognise for our types of products which would be calcium as well as Los Angeles.Thus, the following report exit be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various argonas including the market analysis, product specifications, pricing, promotions, rules and implications and so on.IntroductionSocio-cultural AnalysisAs early day crystalises as well as today market for Gems have a superior learn e rattling over the world. Mainly the biggest buyer for Gem stones argon coupled States and European countries. pile who are high-pitchedly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood break awaying away these precious ston es for their ultimate satisf bendion affects.In the States more or less ladies wear these big-ticket(prenominal) stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. to the highest degree men and women wear this stones to betoken there prestigiousness as well as to enhance their public chain of mountains and to gift their wealthiest and the social flesh.As the social impact of having a muffin is remarkable function and withal mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she allow for be the luckiest lady in the whole world. Also an other example a mother who receives a birthstone for her little one volition be a memorable gift for all mothers of all ages. accord to US culture women who are rich and fashionable, they usually dont miss to wear these accessories. Most of the soignee women who are capable of having several kinds of rockstones have the advantage of using variety of stones depending on the occasion. As an example diamonds give ways a classy look and posh image for even offing gatherings. And Rubies are very precious that gives a charming effect on women.Economic AnalysisGems Jewellery industry is one of the fastest ontogeny markets in the world. Mainly ground forces is the largest buyer for gems and jewelry. The turns and repugns whoremonger influence the gems and jewellery market is in regular army. There was a less occupy for platinum jewellery in last few years in USA.One of the pl expends accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become to a greater extent eviscerateive in the international market. In the same way our gem export will be approach the Dollar shortage. This challenge will have to be circumventing by other ways.Firstly, it is wise to open a Sri Lanka branc h in US because it can go several purposes. Its can supply wholesale or retail or do the advertizement of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation time lag our country in form. Our Sri Lankan Branch in Los Angeles can do so ofttimes to outdo the glittering synthetics for the following reasons. Also a future procures in US on jewel will be at a high price. It is true that the entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general move up price trend that is keeping pace with the growing, fashions demand of US.The crossingEvaluate product as an innovation as it is perceived by the intended marketRelative availMost importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant wheel of gems found in i ts soil, creately cats eye, spinel, blue, white, star and fancy sky-blues, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem faux pas en accrediteds maximum ease off and the best character reference as well as its brings the maximum beauty, rarity, durability, and pass judgment of the stones.CompatibilityThe innovation must be consistent with current occupys, values, beliefs, and behaviours. (Solomon, 2008, p. 652).U.S.A mickle love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more(prenominal) popular in USA.The MarketDescribe the market(s) in which the product is to be soldGeographical region(s)Los Angeles is one of the renowned cities of United States of America. The city nibs 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The mineral and Gemstone Kingdom, 2010) It is the only study city in the United Statesseparated by a mountain range.Los Angeles in the United States is a most renowned ship for Gem Exhibition. The gem array in Los Angeles is a very prominent mark because it has history along several years. The Gem apprehendion has a world-wide in range and boasts special(prenominal) strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through bargain fors with node sense of tastes.Forms of transportation and communion available in that regionThe Los Angeles in the United States operate a well form of transportation governance for bus lines, as well as subway and silly rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and flatboat rail combined fair the r emaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles twenty-five percent among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport.The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighboring counties as well as many suburbs.Consumer buying habitsProduct-use patternsThe passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a love one. Due to the brass of gems, they c an be passed from one generation to a nonher. A gem collecting is quite interesting unlike purchasing a substitute or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they extend an intuitive incomeexceptional in the collector market.Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive annotate gemstone is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are subnormality and sell when the markets are hot. Gemstones may represent an cerebrationl store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely cheery and simply could be obscu reddish and sto red. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private it is idle to store the gems secretly in a desire vault or other such secure place.Product feature preferencesRubyRuby is a legendary gem because it has a fiery red touch. In close proximity to its wring, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to contract an expensive value.DiamondDiamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colorless with a cerulean shade or one, which sprays blue and scarlet rays with no blac k dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of conspicuous colour flashes known as fire.Blue SapphireBlue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with thoughts of compassion and accord, friendship and loyalty feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire.EmeraldEmeralds are excellent gemstones. In top tonicity, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. limitless far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round a catch and again. But it has also, for centuries, been the colour of beauty and of constant love. In senile days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) barely this colour has a high stat us in the Catholic Church too, where green is regarded as the most natural and the most elemental of therelated colours.There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones.Shopping habitsThese are the products that could be purchase to suit your need at any cost. The result array whirligigs each price points, from low to high end. The designs are available at client preference. a lot buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. or so buyers buy for their own(prenominal) and private collections.Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very broad demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own prefere nces if they do not want to buy the design that is available in the market for higher price.Distribution of the productRetail OutletsThe distribution methods which we are going to carry on will consist of retail electric receptacles as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our phoner Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly electric authorisation places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009)The retail outlet in Los Angeles will be situated in down town which is very the hub for all gemstones and jewellery outlets. notable gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors ar e nearby which might be a challenge for us to market our products, having outlets near them will automatically create the chess opening of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown.The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be set(p) in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California.Middlemen involved in salesSince our company is havin g outlets only in Los Angeles and California, in order to look at our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA.Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be workings in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any extra payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines.These agencies will not only be responsible for the distributions in the relevant regions but also will act as rival Intelligence (CI) through which our company will keep in track of the competitors acts.Advertising and PromotionAdvertising MediaIn order to aid our gem and jewelleries successfully in the US market, we have planned of various promotional spirits which would enable us to dedicate the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies.Pricing StrategyCustomary Mark-upsWe are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones and jewellery we are selling honest-to-goodness stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other reta ilers, the mark-up would be 300% or more. (Internet Forums, 2009)Considering the above factors, we cannot exactly decide the prices of the gemstones besides the values of the stones can be infracted. Approximately the values of the gemstones would be as followsIn the above table ND stands for the value not disclosed because it would reveal proprietary study of small number of producers, included in totals.Available DiscountsThe discounts would vary from stone to stone and from purchase to purchase. Especially the great unwashed purchases by consumers provide them with higher discounts than usual. Yet, the discounts would normally be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows.Compare and contrast your product and the competitions productsDirect CompetitorsWhen exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelr y are up to high standard and with great quality to survive in the industry. The main three direct competitors are,Tiffany coMacys jewelryZales jewelryTiffany co.Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009)They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. encase is done in a variety of ways but tiffanys is mainly famous for the blue box and the white bow which also has a concealed meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size.The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a fire note name which is easily identifiable, Therefore customers mainly pay for the name of the tick not just for the product.Tiffanys promotional strategies are through websites which includes all the details of whats refreshed in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009)Macys JewelryMacys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are clustered in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 base on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand broadly speaking the price will be determined harmonize to the brand as by and large the customers will have to pay a higher amount for the brand name.Macys uses different types of advertising and promotional methods to create awareness of whats current in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be well access for Macys to fulfill its customers. (Jewellers, 2009)Zales JewelryAs most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be separate as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jewellers, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors.All the jewelry is packed and given to customers in unique jewel ry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store.Distribution is done all around Los Angeles, California (Burbank townsfolk center, Glendale Galleria, Citadel outlet, wolfram Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice.The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also maneuver exhibitions which are open for any person to come and purchase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will administer will be the giving out of brochures, billboards, web site etc.Market SizeExpected Industry SalesUSA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009)Expected Company SalesIn such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion.Government lodge in th e market placeProcedure for Export of GemsAll Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake.The prospective Exporter should obtain a Gem Dealers License to cover the value of the trade to be exported.Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of commercial message Invoices, which are to be used as follows.Export Manager OriginalSri Lanka springer 2nd repeatNGJA Statistics Division 3rd write4th Copy to be used to make relevant payments to NGJA.Statistics Division (Customs)- 5th Copy6th to 8th Copies are depleted to the Exporter. They are used to obtain Insurance Cover, for airpost/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter .InvoiceThe items will be examined at the trial run table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative.The sealed split up is kept back with the N.G. J. A. and quaternion copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager for the receipt of the serving. Then the exporter is required to obtain insurance policy coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a impediment of the date and Air line which Air freights the Gem Parcel to the destination.On the day of collecting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the psychotherapeutic Register before 10.00 a.m. Air Mail parcels are released on all working days.The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and cachet fees.After having the above mentioned approvals exporter can send the gemstone to the exporter country.Part Twomerchandising proposalExecutive SummaryWith the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010.This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a warlike market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more.This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan.Marketing ObjectivesProduct adaptation or modificationCore grammatical constituentThe market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easygoing to get attracted to a certain colour gemstone, and find ing commonly a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007)There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more high-priced and valued.Packaging doweryThere is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging tangible is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclos ed in a special glossy black Box, hand tied with a silverish satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design.Support services componentTo support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from start Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the Blue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009)Promotion MixAdverti singSince the largest category in our advertising budget is in all probability to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising target areas would condone the importance of this particular area.ObjectivesRaise awareness of the company product by 25% a month, deep down the clearly identified target market.To implement geographical coverage within the California and New York cities.Communicate about the most precious and rarest gems available and the value for money of obtaining those.Build confidence in the physical composition and achieve an average of 60% increase in the sales.To be informative and encourage further information s earch for our product.To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty.Media MixAfter understanding the various aspects of each media separately and the advantages and the limitations of each, we can dissolve that no angiotensin converting enzyme media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008)TELEVISION ADVERTISEMENTWe chose Television as our media vehicle of bare for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and New York.Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm duHeart and Soul Gem and Jewellery AnalysisHeart and Soul Gem and Jewellery AnalysisExecutive SummaryHeart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market.Our target market is the high end markets that always look for delicate and unique presence of styles in jewellery as well as in stones. We have been the market leader in Sri Lanka for the past five years and have been very successful in holding our position. In order to expand our business internationally we are now in the process of moving into different countries and exporting Gem and Jewellery. On this basis now we are in the progress of exporting Gem and Jewellery to the US market. Not only exporting but also we are planning to open up our retail outlets in the main suburbs which are well known for our types of products which would be California as well as Los Angeles.Thus, the following report will be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various areas including the market analysis, product specifications, pricing, promotions, rules and implications and so on.IntroductionSocio-cultural AnalysisAs early days as well as today market for Gems have a high demand all over the world. Mainly the biggest buyer for Gem stones are United States and European countries. People who are highly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood wear these precious stones for their ultimate satisfaction needs.In USA most ladies wear these expensive stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. Most men and women wear this stones to show there prest ige as well as to enhance their public image and to show their wealthiest and the social class.As the social impact of having a Gemstone is remarkable experience and also mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she will be the luckiest lady in the whole world. Also another example a mother who receives a birthstone for her little one will be a memorable gift for all mothers of all ages.According to US culture women who are rich and fashionable, they normally dont miss to wear these accessories. Most of the elegant women who are capable of having several kinds of gemstones have the advantage of using variety of stones depending on the occasion. As an example diamonds gives a classy look and posh image for evening gatherings. And Rubies are very precious that gives a charming effect on women.Economic AnalysisGems Jewellery industry is one of the fastest growing markets in the world. Mainly U SA is the largest buyer for gems and jewellery. The trends and challenges can influence the gems and jewellery market is in USA. There was a less demand for platinum jewellery in last few years in USA.One of the pluses accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become more attractive in the international market. In the same way our gem export will be facing the Dollar shortage. This challenge will have to be circumventing by other ways.Firstly, it is wise to open a Sri Lanka branch in US because it can serve several purposes. Its can supply wholesale or retail or do the advertising of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation keep our country in form. Our Sri Lankan Branch in Los Angeles can do so much to outdo the glittering synthetics for the following reasons. Also a future purchases in US on gemstone will be at a higher price. It is true that th e entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general rising price trend that is keeping pace with the growing, fashions demand of US.The ProductEvaluate product as an innovation as it is perceived by the intended marketRelative AdvantageMost importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant range of gems found in its soil, namely cats eye, spinel, blue, white, star and fancy sapphires, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem cutting ensures maximum yield and the best quality as well as its brings the maximum beauty, rarity, durability, and value of the stones.CompatibilityThe innovation must be consistent with current needs, values, beliefs, and behaviours. (S olomon, 2008, p. 652).U.S.A people love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more popular in USA.The MarketDescribe the market(s) in which the product is to be soldGeographical region(s)Los Angeles is one of the renowned cities of United States of America. The city measures 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The Mineral and Gemstone Kingdom, 2010) It is the only major city in the United Statesseparated by a mountain range.Los Angeles in the United States is a most renowned place for Gem Exhibition. The gem collection in Los Angeles is a very prominent place because it has history along several years. The Gem collection has a world-wide in range and boasts particular strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through purchases with customer preferences.Forms of transportation and communication available in that regionThe Los Angeles in the United States operate a well form of transportation system for bus lines, as well as subway and light rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and light rail combined average the remaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles fourth among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport.The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighbori ng counties as well as many suburbs.Consumer buying habitsProduct-use patternsThe passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a loved one. Due to the hardiness of gems, they can be passed from one generation to another. A gem collecting is quite interesting unlike purchasing a stockpile or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they provide an intuitive incomeexceptional in the collector market.Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive colour gemsto ne is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are slowdown and sell when the markets are hot. Gemstones may represent an ideal store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely convenient and simply could be obscured and stored. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private it is easy to store the gems secretly in a bank vault or other such secure place.Product feature preferencesRubyRuby is a legendary gem because it has a fiery red colour. In close proximity to its colour, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to get an expensive value.DiamondDiamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colourless with a sapphire shade or one, which sprays blue and scarlet rays with no black dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of dazzling colour flashes known as fire.Blue SapphireBlue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with tho ughts of compassion and accord, friendship and loyalty feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire.EmeraldEmeralds are excellent gemstones. In top quality, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. Innumerable far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round again and again. But it has also, for centuries, been the colour of beauty and of constant love. In olden days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) However this colour has a high status in the Catholic Church too, where green is regarded as the most natural and the most elemental of therelated colours.There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones.Shopping habitsThese are the products that could be purchase to suit your need at any cost. The result array covers every price points, from low to high end. The designs are available at customer preference. Often buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. Some buyers buy for their personal and private collections.Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very huge demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own preferences if they do not want to buy the design that is available in the market for higher price.Distribution of the productRetail OutletsThe distribution methods which we are going to carry on will consist of retail outlets as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our company Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly potential places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009)The retail outlet in Los Angeles will be situated in down town which is actually the hub for all gemstones and jewellery outlets. Famous gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors are nearby which might be a challenge for us to market our products, having outlets near them will automatically create the possibility of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown.The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be located in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California.Middlemen involved in salesSince our company is having outlets only in Los Angeles and California, in order to distribute our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA.Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be working in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any additional payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines.These agencies will not only be responsible for the distributions in the relevant regions but also will act as Competitor Intelligence (CI) through which our company will keep in track of the competitors acts.Advertising and PromotionAdvertising MediaIn order to promote our gem and jewelleries successfully in the US market, we have planned of various promotional aspects which would enable us to reach the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies.Pricing StrategyCustomary Mark-upsWe are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones an d jewellery we are selling genuine stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other retailers, the mark-up would be 300% or more. (Internet Forums, 2009)Considering the above factors, we cannot exactly decide the prices of the gemstones yet the values of the stones can be revealed. Approximately the values of the gemstones would be as followsIn the above table ND stands for the value not disclosed because it would reveal proprietary information of small number of producers, included in totals.Available DiscountsThe discounts would vary from stone to stone and from purchase to purchase. Especially bulk purchases by consumers provide them with higher discounts than usual. Yet, the discounts would norma lly be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows.Compare and contrast your product and the competitions productsDirect CompetitorsWhen exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelry are up to high standard and with great quality to survive in the industry. The main three direct competitors are,Tiffany coMacys jewelryZales jewelryTiffany co.Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009)They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. packaging is done in a variety of ways but tiffanys is mainly famous for the blue box and th e white bow which also has a hidden meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size.The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a brand name which is easily identifiable, Therefore customers mainly pay for the name of the brand not just for the product.Tiffanys promotional strategies are through websites which includes all the details of whats new in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009)Macys JewelryMacys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are packed in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 based on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand mostly the price will be determined according to the b rand as mostly the customers will have to pay a higher amount for the brand name.Macys uses different types of advertising and promotional methods to create awareness of whats new in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be easy access for Macys to reach its customers. (Jewellers, 2009)Zales JewelryAs most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be classified as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jeweller s, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors.All the jewelry is packed and given to customers in unique jewelry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store.Distribution is done all around Los Angeles, California (Burbank Town center, Glendale Galleria, Citadel outlet, West Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice.The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also conduct exhibitions which are open for any person to come and purch ase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will conduct will be the giving out of brochures, billboards, web site etc.Market SizeExpected Industry SalesUSA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009)Expected Company SalesIn such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion.Government participation in the market placeProcedure for Export of GemsAll Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake.The prospective Exporter should obtain a Gem Dealers License to cover the value of the merchandise to be exported.Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of Commercial Invoices, which are to be used as follows.Export Manager OriginalSri Lanka Customs 2nd CopyNGJA Statistics Division 3rd Copy4th Copy to be used to make relevant payments to NGJA.Statistics Division (Customs)- 5th Copy6th to 8th Copies are released to the Exporter. They are used to obtain Insurance Cover, for Airmail/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter.InvoiceThe items will be examined at the Examination table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative.The sealed parcel is kept back with the N.G. J. A. and four copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager for the receipt of the parcel. Then the exporter is required to obtain insurance coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a confirmation of the date and Air line which Air freights the Gem Parcel to the destination.On the day of colle cting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the Releasing Register before 10.00 a.m. Air Mail parcels are released on all working days.The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and stamp fees.After having the above mentioned approvals exporter can send the gemstone to the exporter country.Part TwoMarketing PlanExecutive SummaryWith the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010.This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a competitive market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more.This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan.Marketing ObjectivesProduct adaptation or modificationCore componentThe market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easy to get attracted to a certain colour gemstone, and finding usually a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007)There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more costly and valued.Packaging componentThere is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging mat erial is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclosed in a special glossy black Box, hand tied with a silver satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design.Support services componentTo support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from Mother Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the B lue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009)Promotion MixAdvertisingSince the largest category in our advertising budget is likely to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising objectives would explain the importance of this particular area.ObjectivesRaise awareness of the company product by 25% a month, within the clearly identified target market.To implement geographic coverage within the California and New York cities.Communicate about the most precious and rarest gems a vailable and the value for money of obtaining those.Build confidence in the organization and achieve an average of 60% increase in the sales.To be informative and encourage further information search for our product.To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty.Media MixAfter understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008)TELEVISION ADVERTISEMENTWe chose Television as our media vehicle of broadcasting for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and Ne w York.Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm du