US Airways Group - Going Global Essay Example | Topics and Well Written Essays - 500 words

US Airways Group - passing game Global - Essay ExampleUS Airways cannot continue to depend solely on the US market place to achieve emersion. Since the airline industry in an oligopoly the few firms that participate in this marketplace are rattling powerful. Currently the US airline industry is dominated by three players who combined control closely 42% of the marketplace (Misra, 2010). The top three US airlines are Delta, American, and Southwest Airline. US Airways stands fourth in market share in the US marketplace. The company has reached at stage in its product support cycle that requires the firm to seek global expansion in order to achieve sales growth and optimize shareholders wealth. Once US Airways makes the decision to seek international expansion the managerial team of the company needs to develop a strategic plan to achieve the objective. The firm has to pass judgment the corporation from the top down to determine whether the company is ready to penetrate other mar ketplaces. As an airline company the firm has to determine if the company has the proper infrastructure in place to achieve their goals. The nigh important machinery in the industry is the airplanes. The firm has to determine if it has enough airplanes available to start offering bran-new routes outside the United States.